Industry
Food industry / FMCG
Customer
Zweifel Chips & Snacks AG
Technologies
easySales app, central backend portal, ERP integration, reporting & analytics
Zweifel Chips & Snacks AG is a leading Swiss family-owned business with 14 regional branches and a revenue of CHF 277.9 million (2021). As the country’s market leader for chips and snacks, the company set out to fully digitalise its sales processes – aiming for paperless operations and error-free deliveries, invoicing and cash payments. In addition, custom attributes in delivery notes were needed to give a clearer view of product ranges and past orders.
collana solutions implemented the mobile easySales solution, giving the sales team fast, intuitive access to key customer data via a user-friendly app. The app supports product presentations during sales visits and maps the entire sales process through integrated reporting, analytics and digital services. A central backend portal with flexible system interfaces enables integration with electronic delivery systems, logistics platforms and ERP environments.
Introducing easySales led to a significant digital transformation of Zweifel’s sales processes. Paperless handling increased efficiency and accuracy in deliveries and invoicing. Sales staff now benefit from instant access to relevant data, enabling better customer consultation and strengthening relationships – while streamlining the company’s entire value chain.
"To meet the demands of the market, we’ve digitalised our processes along the value chain. The app has been very well received by both our customers and our employees – we wouldn’t want to work without it anymore."
Thomas Jäggi, Head of Frisch-Service, Zweifel Chips & Snacks AG
DE